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Case study · Fresh-food delivery brand

A fresh-food delivery brand's cold-chain kit: 9 SKUs, reordered like clockwork

How a fresh-food delivery brand standardized on 9 SKUs of insulated bags and cold-chain labels: 35 orders over 24 months, 596,000+ units, reorders roughly every 3–4 weeks.

35orders in 24 months
9SKUs — deliberately standardized
596,000+units delivered
~24 daysaverage reorder interval

Where the numbers come from: every figure on this page is taken directly from our production order system (May 2024 – June 2026). Customer names are withheld for confidentiality — references are available on request once we are quoting a real project.

The challenge

What the brand needed

A fresh-food brand delivering chilled products needed insulated bags that survive last-mile delivery plus clear cold-chain labeling — and wanted the opposite of SKU sprawl: a small, standardized kit it could reorder without thinking.

The solution

How the program runs

After sampling (a four-piece insulated bag proof run is in the order records), the brand standardized on a compact kit: one core insulated bag, a taped-lid variant, and a set of fresh-produce labels and stickers. Nine SKUs total. Since then the program has run on a steady reorder rhythm with no respecification.

The program at a glance

Product lineWhat we suppliedVolume (from order records)
Insulated delivery bagsCore bag + taped-lid variant290,000+ pcs
Cold-chain labels & stickersFresh-produce labels, delivery stickers306,000+ pcs
Pre-production samplingInsulated bag proof run before committing4 pcs

Questions buyers ask us

Why standardize on so few SKUs?
Every extra SKU is stock to count and a decision to make. This brand runs nine, reorders on a roughly 24-day rhythm, and hasn't had to respec since the original sampling round — the order records show the same items repeating for two years.
Do insulated bags really hold up for chilled delivery?
This program's core insulated bag has been reordered 26 times over two years, which is the strongest evidence we can offer. We also sample before any commitment — this customer approved a four-piece proof run first.
What's the typical reorder quantity?
In this program, 8,000–51,000 pieces per line per order, sized to warehouse space rather than to our minimums.

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