Case study · Tea house chain

A tea house chain's print program: 291 SKUs, one supplier, zero brand drift

How a tea house chain manages menus, tea cards, posters and in-store displays through one supplier: 153 orders, 291 SKUs over 25 months, from single-digit poster runs to 28,700 tea cards.

Start a program like this

153orders in 25 months

291distinct print SKUs

445,000+printed pieces delivered

~6 daysaverage gap between orders

Where the numbers come from: every figure on this page is taken directly from our production order system (May 2024 – June 2026). Customer names are withheld for confidentiality — references are available on request once we are quoting a real project.

The challenge

What the brand needed

A tea house chain refreshes menus, posters, member-card leaflets and seasonal campaign material continuously across its outlets. Runs range from a handful of display boards to tens of thousands of tea cards — high mix, low volume per item, and every piece must hold the same brand color.

The solution

How the program runs

We run the chain's entire print program: folded A3 menus, long-format menus, tea cards, membership leaflets, posters, tray liner paper and rigid display boards. Because one factory holds the color standards, a four-piece poster run and a 28,700-piece tea card run come out matching — and ship together.

The program at a glance

Print line	Typical formats	Run sizes (from order records)
Menus	A3 folded, long-format, single sheets	dozens per refresh
Tea & member cards	Tea cards, member-card leaflets	up to 28,700 pcs per run
Posters & displays	Seasonal posters, rigid display boards, standees	single-digit to hundreds
Tray liners	Branded tray paper	recurring top-ups

Questions buyers ask us

Is it worth ordering print runs as small as a few posters from a factory?

On their own, no — freight would eat the saving. It works because small display runs ride along with the chain's regular card and menu orders in one shipment. That's the practical benefit of one supplier for the whole program.

How do you keep colors consistent between a menu and a poster printed months apart?

Sealed color references per customer, checked at the press on every run. 291 SKUs over 25 months came off the same standards — that's what prevents the slow brand drift you get when outlets order locally.

Does GAOPAK print menus and marketing material, not just packaging?

Yes. Menus, placemats, cards, posters and display material are standard lines — most food brands order them alongside their packaging set.

Products behind this program

Send us your specs. Quote back in 12 hours.

Free dieline and print proof with every quote. Samples ship in 5–7 days.

Request a quote